How to use this average order value calculator
Enter values from the same reporting period and use consistent definitions. Then select Calculate. The tool performs the calculation locally in your browser and shows the result immediately.
Formula
AOV = Revenue ÷ Number of Orders
Example
$25,000 in revenue from 200 orders produces an AOV of $125.
What this metric tells you
AOV helps you understand how much revenue the average order produces. It can affect how much you can afford to spend on acquisition, especially when contribution margin is stable.
How to interpret the result
- Use net or gross revenue consistently across reporting periods.
- Watch AOV together with order volume; increasing AOV at the expense of conversion can hurt total profit.
- Bundles, thresholds and cross-sells can change AOV, but evaluate their effect on margin too.
Important: Calculators provide estimates based on the inputs you supply. They do not replace platform reporting, accounting records, tax advice or professional financial analysis.
Frequently asked questions
Is AOV the same as customer lifetime value?
No. AOV measures one average order, while lifetime value estimates value across multiple purchases over time.
Do refunds affect AOV?
They can. Decide whether your reporting uses gross or net revenue and keep the definition consistent.
Can free shipping thresholds increase AOV?
They can encourage larger baskets, but the net effect depends on conversion rate and shipping cost.