ROAS Calculator
Calculate return on ad spend from advertising cost and attributed revenue.
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Free tools for paid advertising, ecommerce economics and pricing. Search by metric or browse the full collection.
Break-Even ROAS Calculator
Find the minimum ROAS needed to cover product-level variable costs.
Open calculator →CPA Calculator
Calculate cost per acquisition from spend and conversions.
Open calculator →CPC Calculator
Calculate average cost per click from ad spend and clicks.
Open calculator →CPM Calculator
Calculate cost per thousand impressions for display and awareness campaigns.
Open calculator →Conversion Rate Calculator
Calculate click-to-conversion rate and clicks required per conversion.
Open calculator →Break-Even CPC Calculator
Estimate the maximum CPC supported by your conversion rate and maximum CPA.
Open calculator →MER Calculator
Calculate marketing efficiency ratio using total revenue and ad spend.
Open calculator →Ecommerce Profit Calculator
Estimate net contribution after product, fulfillment, payment and advertising costs.
Open calculator →Profit Margin Calculator
Calculate profit and profit margin from revenue and total costs.
Open calculator →Markup Calculator
Calculate product markup percentage and gross profit per unit.
Open calculator →Discount Calculator
Calculate sale price and savings from an original price and discount percentage.
Open calculator →Average Order Value Calculator
Calculate AOV from total revenue and number of orders.
Open calculator →Customer Lifetime Value Calculator
Estimate customer lifetime revenue and gross-profit value from repeat purchase behavior.
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